Chapter 15. Reaching out Further with Facebook Connect
Facebook is all about connecting with friends and, in the case of Facebook Pages for business, fans. Although Facebook has previously focused on containing the experience within the Facebook community, the company has recently launched Facebook Connect to bring many of the viral marketing benefits of Facebook to third-party Web sites, devices, and applications (apps). Facebook Connect represents the evolution of data portability, allowing a site owner to bring many of the same features that fans are familiar with on Facebook to your Web site.
In this chapter, we show you how Facebook Connect can expand your customer base by drawing fans from your Facebook Page to your Web site and attracting other Facebook members.
Introducing Facebook Connect
Since launching in December 2008, more than 15,000 Web sites, devices, and apps have implemented Facebook Connect — and the list is growing. Facebook Connect is a new feature that extends Facebook Platform to other Web sites and offers members the ability to connect their Facebook identity, friends, and privacy settings to a Facebook Connect-enabled Web site. There is no charge for Web site owners to integrate Facebook Connect, although there is rumor of a Facebook ad network in the works serving ads across these sites.
For now, one ...
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