Facebook® Marketing For Dummies®

Introduction

With more than 500 million active users and 250,000 new registrants every day, Facebook has become a virtual world unto itself. But, what started as a dorm room exercise to extend the popular printed college directory of incoming freshmen online, Harvard drop-out Mark Zuckerberg has developed an international organization employing more than 1,000 programmers, graphic artists, marketing, and business development executives with offices across the United States, as well as international offices in Dublin, London, Milan, Paris, Stockholm, Sydney, and Toronto.

For many, Facebook is considered a social experience, a place to reconnect with an old college chum, or "poke" a new friend. But in April 2007, Zuckerberg did something so revolutionary its aftershocks are still felt throughout the business Web. He opened his virtual oasis to allow anyone with a little programming know-how to build applications that take advantage of the platform's social graph (that is, network architecture). In that single open software act, Facebook has redefined the rules for marketers looking to gain access to social networks. And it will never be business as usual again.

About This Book

Facebook Marketing For Dummies is the first book to provide you, a marketer, with in-depth analysis into the strategies, tactics, and techniques available to leverage the Facebook community and achieve your business objectives. By breaking down the Web service into its basic features: creating a Facebook Page for ...