Chapter 1

Marketing in the Age of Facebook

In This Chapter

arrow Understanding why Facebook is huge

arrow Getting acquainted with the marketing potential of Facebook

arrow Determining whether your business needs a Facebook Page now

If Facebook were a country, it would be the third most populated in the world, just behind India and China. As of the publication date of this book, Facebook has more than 700,000,000 members worldwide.

Facebook continues to grow at a staggering rate because it fits the needs of both consumers and businesses. Consumers use Facebook to connect with friends, share photos, reunite with family members, and get recommendations for cool and useful products and services. All Facebook users have a Facebook Profile, which includes a main image or avatar; a Wall listing their latest activities and comments from friends; and a sidebar that includes tabs for photos, personal information, and other apps. Businesses use Facebook to reach out to these networks of friends and families by using Facebook’s plug-ins to make their websites more “social,” and by conducting highly targeted ad campaigns within the Facebook community. The primary tool for businesses is the Facebook Page, which ...

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