Chapter 3

Developing a Facebook Marketing Plan

In This Chapter

arrow Figuring out what to include in your marketing plan

arrow Developing your value proposition

arrow Getting to know your audience

arrow Identifying your marketing goals

arrow Creating engaging content and measuring your results

arrow Integrating your offline and online campaigns

One of the great things about Facebook is that it gives you access to a very large and growing audience at relatively low or even no cost. All that’s needed is some sweat equity on your part, but that doesn’t mean you shouldn’t have a strategy for what you want to achieve for your business.

Whether you’re a small business owner, an artist, a celebrity, or you sell a well-known (or soon to be well-known) product or service, you need to think about who your audience is and what they want. This chapter helps you decide what message you want them to receive and which Facebook tactics ...

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