Chapter 3
Developing a Facebook Marketing Plan
In This Chapter
Figuring out what to include in your marketing plan
Developing your value proposition
Getting to know your audience
Identifying your marketing goals
Creating engaging content and measuring your results
Integrating your offline and online campaigns
One of the great things about Facebook is that it gives you access to a very large and growing audience at relatively low or even no cost. All that’s needed is some sweat equity on your part, but that doesn’t mean you shouldn’t have a strategy for what you want to achieve for your business.
Whether you’re a small business owner, an artist, a celebrity, or you sell a well-known (or soon to be well-known) product or service, you need to think about who your audience is and what they want. This chapter helps you decide what message you want them to receive and which Facebook tactics ...
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