Facebook® Marketing For Dummies®, 3rd Edition

Chapter 6

Enhancing Your Facebook Page with Applications

In This Chapter

Introducing Facebook applications

Finding applications

Adding applications to your Facebook Page

Facebook applications (apps) have become powerful tools for marketers. When you install them on your Facebook Page, they can serve a variety of functions, and they really add some sizzle to your business’s Facebook presence.

Facebook now has more 7 million apps and websites integrated with its Platform, most of which were created by individuals and third-party companies. And every month, more than 500 million people use an app on Facebook or experience the Facebook Platform on other websites. If you’ve ever entered a contest on Facebook or signed a petition, you’ve used a Facebook app.

There are hundreds, if not thousands, of Facebook Page apps designed to add specific functionality to your Page. Whether you want to add a slide presentation via the SlideShare app, or post content from a blog that you write or admire via the NetworkedBlogs app, apps can help you customize your Facebook Page.

Apps are also becoming an important advertising and branding vehicle tool within Facebook. Brands like Fuddruckers have developed ...