Facebook® Marketing For Dummies®, 3rd Edition

Chapter 9

Measuring Success with Facebook Insights

In This Chapter

Using Facebook Insights to gain insight into your fans

Knowing which data to measure based on your goals

Downloading data into spreadsheets

Using third-party analytic tools

Facebook Insights is a suite of tools that helps you make informed decisions about how you should be adjusting your marketing strategy on Facebook. It helps you determine how you should spend your advertising dollars, how you should improve your content strategy, and how you can better understand the prospects and customers who are your Facebook fans. Most importantly, Insights helps you see how your marketing efforts are translated into new and returning customers.

Insights (see Figure 9-1) gives you access to standard metrics such as the number of Page visitors and fan demographics such as where they live and what type of Page stories they like. Stats are updated constantly, so you can quickly identify what’s working and what’s not, and then adjust your marketing strategy accordingly.

In short, Facebook Insights is the eyes and ears of your Page. ...