Chapter 12

Setting Up Groups, Promotions, and Events

In This Chapter

arrow Working with Facebook Groups

arrow Creating your own Group

arrow Launching a promotion

arrow Hosting an event

Facebook Pages are the designated tool meant to be the central place of customer and prospect engagement. Facebook Pages keep Facebook users interested in your business, and Facebook ads spread awareness about your products and services. But to successfully market your business on Facebook, you should go further — to Facebook Groups, and to promotions and events.

This chapter discusses how you can use Groups, promotions, and events to motivate and grow your audience by promoting brand awareness and building community. We show you how to create your own Group on a topic that engages potential business clients, and also how to promote the Group to attract members and prospective customers. Plus, we show you how to launch a promotion on Facebook. Finally, we discuss creating an event, promoting it to your fans, listing it, managing it, and following up.

Discovering Facebook Groups

Groups are different from Pages or Profiles ...

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