Chapter 15

Ten Common Facebook Marketing Mistakes (And How to Avoid Them)

In This Chapter

arrow Using a Profile or Group to market your business

arrow Making posting errors

arrow Selling too much or too little

arrow Ignoring fans

Just because you’ve created a Facebook Page for your business doesn’t mean that you won’t make mistakes. Of course mistakes aren’t necessarily bad if you can learn from them, but it’s always good to avoid mistakes in the first place! Many common mistakes have to do with understanding how people use Facebook. For example, you shouldn’t use a Facebook Profile to market your business — Profiles are for people. Other mistakes involve unwittingly making a bad impression — such as being too pushy.

In this chapter, we discuss ten of the most common mistakes that you should avoid on Facebook.

Using a Profile to Market Your Business

We don’t recommend that you use a Facebook Profile to market your business on Facebook, and here are at least three reasons why:

check.png Facebook Profiles don’t have ...

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