Chapter 15
Ten Common Facebook Marketing Mistakes (And How to Avoid Them)
In This Chapter
Using a Profile or Group to market your business
Making posting errors
Selling too much or too little
Ignoring fans
Just because you’ve created a Facebook Page for your business doesn’t mean that you won’t make mistakes. Of course mistakes aren’t necessarily bad if you can learn from them, but it’s always good to avoid mistakes in the first place! Many common mistakes have to do with understanding how people use Facebook. For example, you shouldn’t use a Facebook Profile to market your business — Profiles are for people. Other mistakes involve unwittingly making a bad impression — such as being too pushy.
In this chapter, we discuss ten of the most common mistakes that you should avoid on Facebook.
Using a Profile to Market Your Business
We don’t recommend that you use a Facebook Profile to market your business on Facebook, and here are at least three reasons why:
Facebook Profiles don’t have ...
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