Chapter 1

Marketing in the Age of Facebook

In This Chapter

arrow Understanding why Facebook is huge

arrow Getting acquainted with the marketing potential of Facebook

arrow Determining whether your business needs a Facebook Page now

If Facebook were a country, it would be the third most populated in the world, just behind India and China. As of the publication date of this book, Facebook has more than 1.2 billion people worldwide!

Facebook continues to grow at a staggering rate because it continues to fit the needs of both consumers and businesses.

Consumers use Facebook to connect with friends, share photos, reunite with family members, and get recommendations for cool and useful products and services. All Facebook users have a Facebook profile, which includes a main image or avatar; a Timeline listing their latest activities and comments from friends; and a sidebar that includes tabs for photos, personal information, and other apps.

Businesses use Facebook to reach potential and current customers by using Facebook’s plug-ins to make their websites more social, publishing useful content on their Facebook Pages, and by conducting highly targeted ad campaigns within the Facebook community. The primary ...

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