Chapter 3
Developing a Facebook Marketing Plan
In This Chapter
Figuring out what to include in your marketing plan
Developing your value proposition
Getting to know your audience
Identifying your marketing goals
Creating engaging content and measuring your results
Integrating your offline and online campaigns
When George Harrison sang “If you don’t know where you’re going, any road’ll take you there,” he could’ve been thinking about Facebook.
Because it’s true: If you don’t have a plan, you shouldn’t expect to achieve exceptional results. In fact, if I had to pick one thing that determines success or failure on Facebook, it would have to be planning.
Planning is a process that forces you to define specific goals and objectives. It’s a process that forces you to ask the difficult questions like who your audience is, or what makes customers talk about you.
This chapter helps you define ...
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