Chapter 8

Going Public with Your Facebook Page

In This Chapter

arrow Readying your Page for prime-time

arrow Making your Page easy to find

arrow Attracting fans fast from your existing network of friends

arrow Benefitting from the Facebook Like box, e-mail marketing, webinars, ads, and Promoted Posts

After you’ve created a Facebook Page that has all the elements you need, you can begin promoting it. The power of using a Facebook Page for marketing exists in the Facebook social graph — the network consisting of the hundreds of billions of friendships, Pages, and Page updates. But at the point where you might lack any presence on Facebook, you have to use resources outside of Facebook to promote your page.

In this chapter, I show you how to begin with existing marketing assets (such as direct mail, e-mail lists, and your website) for a strong initial push to send your Page into the Facebook stratosphere. I tell you why your Page needs content that’s optimized for Facebook users and why that content must be unique. I also give you strategies such as using incentives and hidden content (accessible only by ...

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