Chapter 12

Using Facebook Offers to Promote Your Business

In This Chapter

arrow Introducing Facebook Offers

arrow Creating an offer for your Page

arrow Best practices for managing offers

Is Facebook just for building a fan base and getting people talking about you? Or can you actually sell products and services? With various e-commerce applications, and especially Facebook Offers, the answer is: both.

Understanding Facebook Offers

Facebook Offers encourage people to share your business with their friends when they claim your offer. Like killing two birds with one stone, when people claim your offer, they make a commitment to do business with you and also share that commitment with their friends. As the name implies, with Facebook Offers you can make any offer to increase sales, repeat business, or leads. For example, you can offer a free product with a purchase, as shown in Figure 12-1. Then, Facebook users can claim your offer in your store, on Facebook, or both.


Figure 12-1: Facebook Offers allows businesses to get customers via word of mouth.

The way Facebook Offers works is as follows:

1. You ...

Get Facebook Marketing For Dummies, 4th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.