Chapter 13
Using Facebook Groups and Events to Promote Your Business
In This Chapter
Working with Facebook Groups
Creating your own group
Creating and using events
Running promotions and contests
Facebook Pages are the designated tool meant to be the central place of customer and prospect engagement. Facebook Pages keep Facebook users interested in your business, and Facebook Ads spread awareness about your products and services. But to successfully market your business on Facebook, you should go further — to Facebook Groups, and to promotions and events.
This chapter discusses how you can use groups, promotions, and events to motivate and grow your audience by promoting brand awareness and building community. You learn how to create your own group on a topic that engages potential business clients, and also how to promote that group to attract members and prospective customers. You learn how to launch a promotion on Facebook and also how to create events and promote them to your fans.
Discovering Facebook Groups
Facebook Groups is a Facebook feature that allows users to connect ...
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