Book description
Practical Facebook marketing strategies, tactics, and techniques
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.
Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.
Includes real-world case studies that illustrate how successful Facebook marketing really works
Fully updated to cover the latest tools and techniques in Facebook marketing
Shows marketers how to use Facebook to reach and engage their target audience
Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns
If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
Table of contents
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- Introduction
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Part I: Getting Started with Facebook Marketing
- Chapter 1: Marketing in the Age of Facebook
- Chapter 2: Researching and Understanding Your Target Audience
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Chapter 3: Developing a Facebook Marketing Plan
- Understanding the Power of Word of Mouth on Facebook
- Understanding What to Include in Your Marketing Plan
- Developing Your Value Proposition
- Understanding Your Audience
- Defining Your Marketing Goals
- Developing Your Content Strategy
- Monitoring and Reporting Page Activity
- Integrating Your Online and Offline Campaigns
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Part II: Building Your Facebook Presence
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Chapter 4: Getting Started with a Facebook Page
- Understanding the Differences among Pages, Timelines, and Groups
- Creating a Facebook Page from Scratch
- Adding More Information about Your Business
- Adding Apps to and Removing Apps from a Facebook Page
- Adding Page Administrators
- Getting the Most from Facebook Marketing Resources
- Understanding Facebook’s Terms and Conditions
- Chapter 5: Configuring the Best Admin Settings for Your Facebook Page
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Chapter 6: Enhancing Your Facebook Page with Applications
- Understanding Facebook Applications
- Yeah, There’s an App for That — but Where?
- Using Third-Party Custom Facebook Page Tab Services
- Choosing E-Commerce Applications for Your Page
- Granting Access to Applications
- Configuring Application Tabs on Your Facebook Page
- Creating Custom Facebook Tabs with HTML
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Chapter 4: Getting Started with a Facebook Page
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Part III: Engaging with Your Customers and Prospects on Facebook
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Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing
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Understanding How Content Marketing Works on Facebook
- Understanding the difference between your website and your Facebook Page
- Understanding how people scan content
- Understanding how Facebook’s News Feed algorithm affects visibility on Facebook
- Understanding that Facebook users can hide all posts from your Page
- Creating compelling content for your Facebook Page
- Knowing your audience
- Staying on message
- Defining Your Posting Goals
- Getting Fans Engaged
- Saving Time Creating Visual Content
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Understanding How Content Marketing Works on Facebook
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Chapter 8: Growing Your Facebook Page’s Fan Base
- Mapping a Launch Strategy for Your Facebook Page
- Fostering a Sense of Enchantment on Your Facebook Page
- Preparing Your Facebook Page for Launch
- Enhancing Your Facebook Page with Content before Launch
- Adding a Compelling Reason for Users to Like Your Page
- Making Your Facebook Page Easy to Find in Search Engines
- Networking with Friends to Launch Your Facebook Page
- Leveraging Existing Marketing Assets to Launch Your Facebook Page
- Promoting Your Facebook Page in Your Store
- Promoting Your Facebook Page by Using Facebook Ads
- Promoting Your Facebook Page by Using an Integrated Approach
- Chapter 9: Engaging Your Facebook Fans
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Chapter 10: Improving Your Marketing Strategy with Facebook Insights
- Getting Analytical with Facebook Insights
- Using Facebook Insights
- Exploring Facebook Page Insights
- Understanding the Overview Report
- Using the Likes Report for Smarter Fan Acquisition
- Reaching Fans with the Reach Report
- Monitoring Site Traffic with the Visits Report
- Evaluating Posts with the Posts Report
- Viewing Demographics with the People Report
- Exporting Insights Data
- Using Third-Party Analytics
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Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing
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Part IV: Marketing beyond the Facebook Page
- Chapter 11: Using Facebook Advertising to Promote Your Business
- Chapter 12: Using Facebook Offers to Sell Products and Services
- Chapter 13: Using Facebook Groups and Events for Your Business
- Chapter 14: Integrating Facebook into Your Other Marketing Channels
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Chapter 15: Integrating Facebook Features into Your Website with Social Plugins
- Extending the Facebook Experience with Social Plugins
- Adding Plug-In Code to Your Website
- Integrating Facebook Insights into Your Social Plugins
- Getting More Visibility with the Like Button
- Allowing for Public Sharing with the Share Button
- Allowing for Private Sharing with the Send Button
- Adding a Follow Button to Your Personal Profile
- Adding Comments to Your Website
- Showing User Activities with the Activity Feed Plug-In
- Highlighting Popular Content with the Recommendations Plug-In
- Driving Deeper Engagement with the Recommendations Bar
- Adding a Facebook Page Like Box to Your Website
- Creating More Reach with the Embedded Posts Plug-In
- Personalizing a Site with the Facepile Plug-In
- Facebook’s Plug-In for Hosted WordPress Sites
- Part V: The Part of Tens
- About the Author
- Cheat Sheet
- More Dummies Products
Product information
- Title: Facebook Marketing For Dummies, 5th Edition
- Author(s):
- Release date: December 2014
- Publisher(s): For Dummies
- ISBN: 9781118951323
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