December 2014
Beginner
336 pages
7h 10m
English
Content preview from Facebook Marketing For Dummies, 5th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1
Marketing in the Age of Facebook
In This Chapter
Understanding why Facebook is huge
Getting acquainted with the marketing potential of Facebook
Determining whether your business needs a Facebook Page now
Facebook is huge! As of the publication date of this book, Facebook has more than 1.3 billion people worldwide. In fact, if it were a country, it would be the third most populated in the world, just behind India and China!
In addition to being the largest social network on the planet, it’s the most active. In fact, as of June 2014, 829 million people use Facebook every day!
Think about this: Most smartphones and tablets are preloaded with a Facebook app or at least have features that allow for Facebook sharing.
Facebook continues to grow at a staggering rate because it continues to fit the needs of both consumers and businesses.
Consumers use Facebook to connect with friends and share their lives in the form of updates and activity. All Facebook users have a Facebook profile, which includes a main image, or avatar; a Timeline listing their latest activities and comments from friends; and a sidebar that includes tabs for photos, personal information, and other apps.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.