Chapter 1
Marketing in the Age of Facebook
In This Chapter
Understanding why Facebook is huge
Getting acquainted with the marketing potential of Facebook
Determining whether your business needs a Facebook Page now
Facebook is huge! As of the publication date of this book, Facebook has more than 1.3 billion people worldwide. In fact, if it were a country, it would be the third most populated in the world, just behind India and China!
In addition to being the largest social network on the planet, it’s the most active. In fact, as of June 2014, 829 million people use Facebook every day!
Think about this: Most smartphones and tablets are preloaded with a Facebook app or at least have features that allow for Facebook sharing.
Facebook continues to grow at a staggering rate because it continues to fit the needs of both consumers and businesses.
Consumers use Facebook to connect with friends and share their lives in the form of updates and activity. All Facebook users have a Facebook profile, which includes a main image, or avatar; a Timeline listing their latest activities and comments from friends; and a sidebar that includes tabs for photos, personal information, and other apps.
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