December 2014
Beginner
336 pages
7h 10m
English
Content preview from Facebook Marketing For Dummies, 5th Edition
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Chapter 2
Researching and Understanding Your Target Audience
In This Chapter
Defining your target audience
Understanding your target audience
Using personas to devise marketing methods and campaigns
Researching your ideal customers on Facebook
Smart marketers, regardless of their medium, know that defining target audiences helps save time, money, and other resources. Small-business owners know that paying for a full-page ad in a national magazine or buying a 30-minute regional television spot isn’t a cost-effective way to reach specific audiences. The smart marketer knows who has bought from him in the past. He knows his customer’s age, where she lives, what her lifestyle is, and more; by knowing these things, he can target similar people through whatever marketing medium he chooses.
In this chapter, I talk about how to define your target audience, how this understanding relates to Facebook, and how to exploit strong and weak ties within that target audience.
Defining Your Target Audience
Your target audience is the specific group of consumers to which your business has decided ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.