Chapter 3

Developing a Facebook Marketing Plan

In This Chapter

arrow Figuring out what to include in your marketing plan

arrow Developing your value proposition

arrow Getting to know your audience

arrow Identifying your marketing goals

arrow Creating engaging content and measuring your results

arrow Integrating your offline and online campaigns

When George Harrison sang “If you don’t know where you’re going, any road’ll take you there,” he could’ve been thinking about Facebook.

Because it’s true: If you don’t have a plan, you shouldn’t expect to achieve exceptional results. In fact, if I had to pick one thing that determines success or failure on Facebook, it would have to be planning.

Planning is a process that forces you to define specific goals and objectives. It’s a process that forces you to ask the difficult questions, such as who your audience is and what makes customers talk about you.

This chapter helps you ...

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