December 2014
Beginner
336 pages
7h 10m
English
Content preview from Facebook Marketing For Dummies, 5th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 8
Growing Your Facebook Page’s Fan Base
In This Chapter
Prepping your Page for prime time
Making your Page easy to find
Attracting fans fast from your existing network of friends
Benefiting from the Facebook Like Box, email marketing, webinars, ads, and Boosted Posts
After you’ve created a Facebook Page that has all the elements you need, you can begin promoting it. The power of using a Facebook Page for marketing exists in the Facebook social graph: the network consisting of hundreds of billions of friendships, Pages, and Page updates. But at the point where you might lack any presence on Facebook, you have to use resources outside Facebook to promote your Page.
In this chapter, I show you how to begin with existing marketing assets (such as direct mail, email lists, and your website) for a strong initial push to send your Page into the Facebook stratosphere. I tell you why your Page needs content that’s optimized for Facebook users and why that content must be unique. I also give you strategies such as using incentives and hidden content (accessible only by fans) to build ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.