Chapter 10
Improving Your Marketing Strategy with Facebook Insights
In This Chapter
Using Facebook Insights as your GPS for success
Knowing what to measure based on your goals
Downloading data for deeper analysis
Using third-party analytic tools
Facebook Insights is an analytics tool for your Page that helps you make better marketing decisions with Facebook. It shows you what your fans like to talk about so that you can publish content that continues to engage them. Insights also helps you spend your Facebook advertising dollars more wisely by targeting Facebook users who are similar to your most engaged fans.
Most important, Insights helps you discover the strategies that work for your specific Facebook Page community. These strategies are better than any you’d get from relying on your gut or, worse, the best practices you read on some blog.
In this sense, Facebook Insights is your personal GPS for your Facebook Page, telling you exactly what you need to do to arrive at your destination. The destination, of course, is each marketing campaign objective.
In this chapter, I show you ...
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