December 2014
Beginner
336 pages
7h 10m
English
Content preview from Facebook Marketing For Dummies, 5th Edition
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Chapter 13
Using Facebook Groups and Events for Your Business
In This Chapter
Discovering Facebook Groups
Creating your own group
Creating and using events
Running promotions and contests
Facebook Pages keep Facebook users interested in your business, and Facebook Ads help spread awareness about your products and services. But to successfully market your business on Facebook, you should go further — to Facebook Groups and to promotions and events.
This chapter discusses how you can use groups, promotions, and events to grow your audience by promoting brand awareness and building community. You see how to create your own group on a topic that engages potential business clients, and also how to promote that group to attract members and prospective customers. You see how to launch a promotion on Facebook and also how to create events and promote them to your fans.
Discovering Facebook Groups
Facebook Groups allow people to connect with one another and collaborate around shared interests. As you can imagine, there are countless interests people share.
One example is this Facebook Group ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.