In this chapter:
Welcome to groups
Using groups from a marketing perspective
Commercializing your group
Customizing your group
Groups are the oldest way to aggregate users on Facebook and are an appropriate starting point for our marketing discussion. If your group is something special, it’ll take off on Facebook. Groups have been known to start from nothing and have more than one million members at the end of a week. Groups are Facebook pages where members can interact with each other and start discussions. Creating your own group can get quite a buzz about your brand.
But as with all Facebook marketing, remember the primary rule: content marketing (that is, you have ...