In this chapter:
Welcome to Facebook events
Registering to attend an event
Creating your own marketing event
Using events to market your brand
Spreading the word about your event
Facebook events give you a lot of value for your marketing dollar—in part because they’re free. They’re a great way to rally Facebook members around your product, brand, band, or company.
In Facebook, an event is a free page that publicizes an upcoming occasion of note for your company or group. You can use one to push marketing events, sponsored gatherings, corporate milestones, product launches, discount savings days, and more.
Each Facebook event gets its own page, and that includes ...