August 2008
Beginner
288 pages
6h 3m
English
Content preview from Facebook Marketing: Leverage Social Media to Grow Your Business
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4 Hosting Your Own Facebook Events
In this chapter:
Welcome to Facebook events
Understanding events
Registering to attend an event
Creating your own marketing event
Using events to market your brand
Spreading the word about your event
Welcome to Facebook Events
Facebook events give you a lot of value for your marketing dollar—in part because they’re free. They’re a great way to rally Facebook members around your product, brand, band, or company.
In Facebook, an event is a free page that publicizes an upcoming occasion of note for your company or group. You can use one to push marketing events, sponsored gatherings, corporate milestones, product launches, discount savings days, and more.
Each Facebook event gets its own page, and that includes ...
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