Chapter 3. Establishing a Corporate Presence
A corporation can develop a strong presence on Facebook in multiple ways. If you are an executive within a corporation, you might question why any company would want a presence on a social network that seems so personal in nature. If you don’t want to fish in a pond that is packed with approximately 800,000 new fish every single day, then have fun somewhere else. I, of course, say that with some sarcasm. I do understand that some companies resist using Facebook for business purposes.
Facebook: Personal or Professional?
Facebook has, for most of its history, been seen as a personal social network. On Facebook you can let your hair down a little and interact with your college buddies, family, and close ...
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