Chapter 8. Developing a Facebook Marketing Strategy
Throughout the book, we have spent time discussing specific features of Facebook and how they may be implemented into your professional life. Much of what we discussed is beneficial for your personal and professional presence on Facebook. Although the individual features can be beneficial, Facebook becomes extremely successful if you can tie all these features together.
Now that you have a clearer understanding of the available feature set, we now have to design a comprehensive strategy for you to follow when you get to the final page of this book. One blanket strategy will not be the answer because you can use Facebook in a variety of different ways. More important, your company’s needs are ...
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