12. Advertising and Promoting on Facebook
In the early ’90s, when I first started organizing fringe theater and performance events, I didn’t even own a computer. Promoting shows was a tedious process involving endless phone calls, stuffing press releases in envelopes, and slapping address labels on hundreds of postcards.
Then e-mail and the web came along, and things got easier. You could send out dozens of press releases, and promo announcements to hundreds of fans, with a single click of the Send button. Instead of spending the rent on glossy printed promo materials, you could stick it all up on the web and then just send out the URL. A giant ...
Get Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
