1. The Anatomy of Facebook


Until you actually join Facebook and play with it a little, it can be hard to figure out what’s so appealing about it. Some stories in the media make it sound like the hottest hipster fad since the invention of the black turtleneck, while others portray it as a cross between an opium den and a shark-infested lagoon.

So you put off signing up for a while, wondering: What could possess otherwise sane people to sit hunched over their computers all day, posting photos, playing word games, and sending each other virtual vampire bites or pictures of cute animals? What could possibly make a Web site so addictive ...

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