March 2011
Beginner
282 pages
7h 4m
English
Content preview from Facebook: The Missing Manual, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12. Advertising on Facebook
In Facebook’s early days, “advertising” meant college students looking to sell their old textbooks or find new roommates. But now that the site is open to the public and has several hundred million members, things have changed. Facebook’s ability to comb through gazillions of personal details at a practically unheard-of level of granularity (“Show me all the single, conservative, male college students who live in Portland and enjoy watching vintage Bugs Bunny reruns”) and tap directly into each member’s circle of friends is an advertiser’s dream come true.
These days, big companies with big ad budgets are placing ads on Facebook. As the site has grown, marketing strategies have changed, too, from simple network-targeted banner ads to social ads, which mine members’ personal details and friend lists to hawk products. This chapter explores your options for advertising on Facebook, which range from free to affordable to don’t even think about it.
Note
Facebook recently announced an upcoming feature, Facebook Questions, that will let you ask a question of everyone on the site and—if you like—conduct a poll. To find out more, point your browser to www.facebook.com/questions.
Facebook Pages: Profiles for Bands, Brands, and More
The unfortunately named Pages (could the Facebook team have possibly come up with a more generic name?) are basically Facebook profiles for things other than people, like TV shows, bands, and companies. Pages combine the detailed ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.