April 2010
Beginner to intermediate
268 pages
7h 6m
English
Content preview from Facebook: The Missing ManualBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 11. Advertising on Facebook
In Facebook’s early days, “advertising” meant college students looking to sell their old textbooks or find new roommates. But now that the site is open to the public and has a few hundred million members, things have changed. Facebook’s ability to comb through gazillions of personal details at a practically unheard-of level of granularity (“Show me all the conservative male college students who live in Portland, have mobile phones, and enjoy watching vintage Bugs Bunny reruns”) and tap directly into each member’s circle of friends is an advertiser’s dream come true.
These days, big companies with big ad budgets are placing ads on Facebook. As the site has grown, marketing strategies have changed, too, from simple network-targeted banner ads to social ads, which mine members’ personal details and Friend Lists to hawk products. This chapter explores your options for advertising on Facebook, which range from free to affordable to don’t even think about it.
Note
If you’ve been away from Facebook for a while and are wondering what happened to the polls you used to be able to conduct on the site, they’re gone—the built-in ones, anyway. Fortunately, if you’re dying to set up a poll, several third-party Facebook applications have your back. To find the latest polling applications: In the Search box at the top of any Facebook page, type poll, press Enter, and then click the Applications link on the left side of the screen to see a list of polling applications. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.