9. Facebook Credits: Social Currency and Your Business

Virtual currency? Money that works only online? That sounds more like an idea from a Star Trek movie than a practical business strategy, doesn’t it? Believe it or not, more than 200 million people have already used Facebook Credits, a currency that exists only on Facebook. Initially it was used to play games such as Farmville and Mafia Wars, but recently, major entertainment and news media companies have been testing it as well. The question is: When should you start considering whether your business can use it? And the answer is: now.

What Are Facebook Credits?

Facebook Credits are a virtual currency used only on Facebook that debuted in May 2009. Ten credits are equal to one dollar. Facebook ...

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