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Facing Up to Disruption by MIT Sloan Management Review

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The Best Response to Digital Disruption

Companies that adopt bold strategies in the face of industry digitization improve their odds of coming out winners.

The imperative of digital transformation is an insistent buzz in the ears of managers in many industries, even the most unexpected.

Consider the business of funeral homes. Few industries are more sensitive, more personal, and more in need of a human touch than the business of arranging funeral services for a loved one. But a study of funeral providers in Berlin, Germany, describes what happened when impersonal yet less expensive options crept up on this market.1 Aggressive digital entrants unleashed an unprecedented wave of competition ...

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