Fail Better: Design Smart Mistakes and Succeed Sooner

INTRODUCTION

This book is about inspiration’s overlooked but essential companion, the perspiration-soaked work needed to deliver on genius. No matter how great your ideas, in the end your impact will be measured by the effect you have on the world. Unless you’re gambling on being incredibly lucky—a risky bet, we’d say—if you want your ideas to materialize, you need to be smart in your actions.

We’re talking about bringing a new form of intelligence to your everyday efforts. You can’t avoid missteps, of course. Yet there’s scope for your mistakes to be smarter. With the right methods applied to their design, execution, and analysis, even the most unglamorous activities can yield new insights and fuel innovation. Workaday life may seem like an ...