CHAPTER ONE
The End of Business Plans
If you want to sell a product, just make it. If you want to sell a service, just deliver it. If you want to create a company, just create one. There has never been a time like the one we are living in right now.
“Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.”
—Mark Zuckerberg
New products and services are appearing so rapidly that we cannot even see new industries forming until they are already of significant size. The evolution of digital music led to the development of MP3 players, which quickly became just a feature of this new thing called a smartphone, which spawned its own multi-billion-dollar case and accessory industry. And that does not even begin to ...
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