CHAPTER TWO
The New Way: The LeanModel Framework
Every generation has its unique elements fostering entrepreneurship. Today it’s the many new tools and resources that make it much easier than it used to be to create a company relatively quickly with little investment risk. Cloud-based tools like Shopify or Big Commerce let you build an e-commerce website in less than a week to test a product or service in a targeted marketplace for about $35 a month. Appbuilding tools allow you to rapidly build a mobile application and test it with consumers.
“You don’t learn to walk by following rules.You learn by doing and falling over.”
—Richard Branson, founder, Virgin Group
Farmers’ markets, independent stores, food trucks, and new types of kiosks and vending ...
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