Fail Fast or Win Big

CHAPTER EIGHT

Opportunity Is Here and Everywhere

In addition to teaching entrepreneurship courses at San Diego State University, I am a director in the Lavin Entrepreneurship Center on campus and I participate actively in the local start-up community. So I am approached often by students and entrepreneurs (or would-be entrepreneurs) seeking my advice. More often than not, I am not interested in their idea per se. Instead, I ask about the marketplace, the industry, key trends, and their initial target segment. Most of the time, they don’t have all the answers and I send them off to acquire more information about their prospective opportunity. In this chapter, we look at opportunity from different perspectives and determine what an entrepreneur ...