INTRODUCTION
Why Today’s Entrepreneurs Need to Read This Book
Fail Fast or Win Big is not about failing. It’s about embracing a new way of thinking about creating and launching a company. In the start-up world today, you can’t spend months writing a complex business plan that will be out of date before your idea ever comes to market. There is no time to create the perfect company on paper before testing it in the real world. And you don’t have to, either—not with new sources of capital, such as crowdfunding, waiting to be exploited.
You still need to acquire a deep understanding of the marketplace and your customers so that you are more knowledgeable than your potential competitors, but you also have to beat them to the punch. You are much better ...
Get Fail Fast or Win Big now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
