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FairPay by Richard Reisman

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CHAPTER 1

Introduction—Digital Disruption and Yesterday’s Logic

The greatest danger in times of turbulence is not the turbulence it is to act with yesterday’s logic.

—Peter Drucker

FairPay is a new logic for conducting ongoing business relationships that adaptively seek win–win value propositions in which price reflects value.

FairPay is a logic for seeking to learn and apply what my pricing demon knows (see Prolog). It is an architecture for business processes that are adaptively configured to seek win–win with customers cooperatively, in a new kind of equity-based dynamic pricing.

The idea for FairPay arose in response to the new challenges (and opportunities) of selling digital services in networked markets, and may be most applicable there—at ...

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