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FairPay by Richard Reisman

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CHAPTER 11

FairPay for Non-Digital Services

While digital services have the nearly free replication that is particularly well leveraged by FairPay, there are interesting prospects more widely. This chapter considers a few representative examples, including some where replication costs are high. As we will see, such costs may not be too much of an impediment if the sales are promotional or perishable, or if a price floor that covers marginal costs can be applied.

A FairPay Coupon/Trials Service—A Better Groupon

Trial coupons (from aggregators such as Groupon) can be a very effective way to attract new customers, but as generally done, this process tends to attract bargain-hunters—who may not be the customers a business really wants to attract. ...

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