CHAPTER 13

FairPay Reputation Management—Databases and Platforms

Fairness Reputation Data and the Scale Economies of Platforms

We have seen that FairPay applies to individual businesses and aggregators, and the central role of the FairPay reputation database to manage offers (FairPay credit), as well as providing a treasure trove of marketing data. The FairPay reputation database captures detailed data for each customer on how they set prices for what, in what contexts. This new kind of very fine-grained market data could become very valuable. This chapter examines both the power of the database, and the power of a platform service that serves multiple sellers or merchants. Each has significant power individually, but here we address them in ...

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