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FairPay by Richard Reisman

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CHAPTER 24

Taking Action—Implementation of FairPay

As noted at the outset, this book is a call to action—to get people to see the potential, and help move FairPay into practice.

I believe the case is compelling that FairPay can not only solve serious and urgent problems of making businesses sustainably profitable, but can also lead us toward a new economic nirvana—a way to build adaptively win–win relationships that are much better for business, consumers, and society as a whole:

  • A workable balance of powers that lets consumers have far more say in things, and makes it desirable and sustainable for producers to co-create value with them on that basis.

  • A new social contract in the form of an invisible handshake that guides allocation of a “share ...

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