Few worthwhile projects are possible without the unflinching support of a lot people —partners, colleagues, analysts, assistants, and friends. This one is no exception.

Over many years of conferencing and joint projects, people in and around the Reputation Institute contributed heavily to the development of these ideas. We are particularly indebted to Majken Schultz (Copenhagen Business School), Davide Ravasi (Bocconi University), Klaus-Peter Wiedmann (University of Hannover), Keith MacMillan (Henley Management College), Gary Davies (Manchester Business School), and Frank Thevissen (Vrie University of Brussels) for their efforts in bringing the RQ Project to life. Bill Margaritis of FedEx has been a constant and encouraging champion ...

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