Sustainable Strategy Development and Implementation in Times of Change: Why Strategy Work is More Important Than Ever

Armin Rainer
Johannes Josnik

Abstract

In an ever-changing and uncertain business environment, the development and implementation of a clear corporate strategy are of paramount importance. This case study examines how a company successfully developed and executed an effective strategy by applying the 7-3-1 principle. This involved creating a shared vision that established clear priorities and was endorsed by the executive leadership, supported by an experienced consultant, and shared with department heads. Clear objectives, regular review and adaptation, and an efficient implementation method using agile OKRs (Objectives ...

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