Managing Channels of Distribution and Enhancing Fashion’s Impact
Making fashion apparel available to shoppers can be achieved through different channels of distribution. Depending on their image, positioning, retail strategy, and core customers, fashion brands and their managers should develop one or more channels of distribution.
Traditional Channels of Distribution
Because different distribution formats exist, a company has multiple means to make its fashion items available to customers; identifying one or more formats requires the company to know who its customers are and which market it targets. An upscale fashion brand targets a specific shopper category, consistent with its own brand image, so it would not allow its products ...
Get Fashion Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
