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Fashion Marketing by Caroline Le Bon

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Index

Accessories of fashion, 2–3, 5, 16–17, 21, 27, 40, 76, 84–86

Accomplishment need, 26

Actual-self, 23

Advertising, 56–58

Affiliated group, 26

Aided recall, 63

Apparel of fashion, 1–3, 5, 16–17, 21, 27, 40, 76, 84–86

Assortment depth, width, 68

Attachment theory, 92–93

Awareness, 18

Bargaining power, 39, 69

Benefits, individual, social, 86

Boutiques, 68, 71–73

Brand(s), 3, 5, 27, 29, 31, 41, 48, 50, 53–63, 67–69, 81

assortment, 68

equity, definition of, 81

international, 8, 11, 42, 73

loyalty, 93–94

national, 6, 73

national and international, 73

selective, 42

Business of ephemeral, development of, 1–9

Celebrities influence on advertising, 57

Clothes, rhythms for, 10

Clothing, 2

exports, imports, 7

Communication process, 53

elements of, 54 ...

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