Intelligent apparel product cross-selling using radio frequency identification (RFID) technology for fashion retailing
W.K. Wong and S.Y.S. Leung, The Hong Kong Polytechnic University, Hong Kong
Z.X. Guo, Sichuan University, China
Z.H. Zeng and P.Y. Mok, The Hong Kong Polytechnic University, Hong Kong
This chapter demonstrates how a combined use of radio frequency identification (RFID) technologies and the Intelligent Product Cross-selling System (IPCS) can improve cross- and up-selling in the retail industry. In this study, two systems have been developed, namely the Smart Dressing System (SDS) enabled by RFID technologies, and the IPCS. The SDS demonstrates a research endeavour in which, unlike the previous studies which focused ...