© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
V. N. Ruzive, P. Jeun Ho TsangFashion Tech Appliedhttps://doi.org/10.1007/978-1-4842-9694-3_5

5. Smart Retail and Stores of the Future

Von N. Ruzive1   and Peter Jeun Ho Tsang1
(1)
Paris, France
 

5.1 Redesigning Physical Shopping Experience

Online shopping is a popular form of retail for the fashion industry; however, the physical store is still dominating this last phase. According to Statista, 69.8% of purchases in the fashion industry in the Americas are still made via physical shopping compared to online (Statista, 2023). This means that the shopping journey is one of the most crucial to consider transforming when concerning fashion technologies. The ...

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