CHAPTER 4

The Following Morning

Thursday, 9:00 a.m.

The team is back together again. It is Mark who opens the discussion, without being invited to do so. “Perfect,” thinks Katherine, “Mark proves to be an excellent ally.”

“Yesterday was an excellent day. James and I spoke to 2 dealers, one from Sweden and one from the United Kingdom, and they gave us some very interesting points of view.”

“Yes,” adds James, who finally intervenes in the discussion. “In particular, the UK one told us that most of their sales are now through e-commerce. This is quite obvious, but the less apparent insight is that this has led to change in the criteria they use to give visibility to the different products in the catalog and that this could have created some disadvantage ...

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