Introduction

We are in the digital age: Technology pervades our lives, data drive product and service design, and customer experience becomes a strategic objective. Innovation is pivotal to differentiate and win in the “ocean” of competition.

In this scenario, boundaries widen, relationships go beyond the company perimeter, and the collaboration with customers, suppliers, and, in general, with the market becomes key to success. COVID-19 has made us more and more digital: virtual, distant, and isolated in the new normal.

The concept of leadership must evolve. Business acumen and execution continue to be pivotal. But alone, they are not enough to achieve success. The ability to listen, create trust, and work with purpose become enablers of one-on-one ...

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