CHAPTER 11

Team Innovation

Product innovation usually results in a new product or new technology, and the innovators can visualize the singular outcome. Process innovation on the other hand is cumbersome, it is not immediately brilliant and the disruption is not obvious. A three-team sequential plan to design and build your fast fulfillment machine is introduced. This plan deploys the concepts and methods presented in the preceding chapters.

Team innovation is not looking for incremental ideas but rather ideas that lead to hyper-disruptive high-impact innovations. Ideas come from people, and people make the team. Who is on the team and who leads the team is what ultimately determines success. In start-ups, innovation teams are like rock bands, ...

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