Chapter Eleven. Keep It Going

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You’re becoming a successful change agent. Many people are using the innovation, and even those who aren’t are talking about it. The patterns in this chapter—Involve Everyone(173) and Sustained Momentum(231)—remind you that it’s important to keep it going.

To continue your successful journey, you must share your good idea with as many members of your organization as possible. Use the pattern Involve Everyone(173) to bring in even those who might not have been a part of your original target population. Martin Luther King, Jr. observed that “Everybody can be great…because anybody can serve.” When everyone is involved ...

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