October 2004
Intermediate to advanced
304 pages
6h 32m
English
Geoffrey Moore explains, “Visionaries are that rare breed of people who have the insight to match a [new idea] to a strategic opportunity, the temperament to translate that insight into a high-visibility project, and the charisma to get the rest of the organization to buy into that project.”[*] They are the ones who can give your new idea its first break. Even though it is hard to plan for them, it’s even harder to plan without them.
Win the support of the people who can be opinion leaders for the new idea.
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You are an Evangelist(144) or Dedicated Champion(129) trying to introduce a new idea into your organization. You have a small ...
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